Do you want your website to rank higher on Google but don’t know where to start? The answer lies in one skill: keyword research.
Keyword research is the process of finding and analyzing the words, phrases, and questions people type into search engines like Google, Bing, or YouTube. By targeting the right keywords, you:
- Reach people actively searching for what you offer.
- Create content that ranks higher in search results.
- Drive traffic that converts into leads or sales.
Example:
- Search: “best laptop for students under 50,000” → Buying intent
- Search: “how to choose a laptop for college” → Informational intent
Why is Keyword Research Important?
- Attracts the Right Audience: Bring in people who want what you offer.
- Boosts Rankings: Google prioritizes content that matches search intent.
- Saves Time: Focus only on topics worth your effort.
- Increases Conversions: The right keywords = the right customers.
Core Concepts You Must Know
1. Search Volume
How often a keyword is searched monthly. Example: “SEO services” = high volume; “SEO services in Meerut” = lower but more specific.
2. Keyword Difficulty (KD)
Shows how competitive a keyword is. New sites should target low-to-medium KD.
3. Search Intent
The purpose of a search:
- Informational: “What is SEO?”
- Transactional: “Buy running shoes online”
- Commercial: “Best running shoes 2025”
- Navigational: “Amazon login”
4. Long-Tail Keywords
Longer, specific queries that are easier to rank for and often show stronger intent.
How to Do Keyword Research: Step-by-Step
Step 1: Define Your Goals & Audience
Ask yourself:
- What do I want? (Sales, leads, awareness?)
- Who am I targeting?
- What problems do they have?
Example: Consentrix Technologies may target “SEO services in Noida” or “best digital marketing agency in Meerut.”
Step 2: Start with Seed Keywords
Seed keywords are basic terms related to your business.
Example (Digital Marketing Agency):
- SEO services
- Google Ads management
- Web development company
Example (Yoga Studio):
- yoga classes near me
- yoga for beginners
- prenatal yoga classes
Step 3: Expand Your List
Use free methods:
- Google Autocomplete: See suggestions as you type.
- People Also Ask: Collect common questions.
- Related Searches: Found at the bottom of SERPs.
- Reddit/Quora: See real user queries.
- Competitor Analysis: Check what others target.
Use tools:
- Free: Google Keyword Planner, Ubersuggest, AnswerThePublic.
- Paid: Ahrefs, Semrush, Moz.
Step 4: Understand Search Intent
Check Google results for your keyword:
- Blog posts = Informational
- Product/service pages = Transactional
- Comparisons/reviews = Commercial investigation
Match your content type accordingly.
Step 5: Evaluate Metrics
- Volume: Sufficient demand?
- Difficulty: Can you compete?
- Trend: Rising, stable, or declining?
- CPC: Shows commercial value.
Step 6: Cluster Keywords
Group similar keywords together to create topic-focused content.
Example (SEO Services Cluster):
- seo services noida
- best seo company in noida
- affordable seo packages noida
Main page: “SEO Services in Noida”
Supporting blogs: “How to choose the best SEO company in Noida.”
Step 7: Create & Optimize Content
- Use keywords naturally in:
- Title (H1 & meta title)
- URL (short & descriptive)
- First 100 words
- Subheadings & alt text
- Add internal links.
- Make it the best answer to the query.
Step 8: Track & Update
- Use Google Search Console to monitor rankings.
- Update old posts with new data.
- Add new relevant internal links.
Simple Visual: Keyword Research Workflow
Identify Goals → Seed Keywords → Expand List → Analyze Intent & Metrics → Cluster → Create Content → Monitor & Update
FAQs (People Also Ask Style)
1. What is keyword research in SEO?
It’s the process of finding search terms your audience uses and optimizing content to rank for them.
2. Which tool is best for keyword research?
Free: Google Keyword Planner, Ubersuggest.
Paid: Ahrefs, Semrush (best for in-depth data).
3. How long does keyword research take?
A basic list can take 1–2 hours. Comprehensive research for a full site may take several days.
4. Should I target high-volume keywords as a beginner?
Start with low-to-medium competition long-tail keywords for faster results.
5. How often should I do keyword research?
Review quarterly to update your content and discover new opportunities.
Conclusion
Keyword research isn’t about guessing—it’s about understanding your audience. By following these steps, you’ll:
- Attract the right visitors.
- Rank higher in search results.
- Increase leads and sales.
Ready to take your SEO to the next level? Consentrix Technologies offers expert keyword research and SEO services to help businesses grow.
Contact Us Today:
📞 +91-7302838132
📧 info@consentrixtechnologies.com
🌐 www.consentrixtechnologies.com